"Our Brand Story: A Grand Holiday Party from 100 Years Ago"


GALADAY:From festival to brand

Our brand GALADAY was born out of GALA DAY festival, a 1916 parade organized to raise funds for hospitals and the Red Cross during World War I.

The first Gala Day was held on Friday, 3 November 1916, in the city of Geelong, Victoria, Australia. The festival was known for the street parade through city which featured local community groups, amusement rides in the main street, a sideshow alley, and show bag stalls. From 2006, the festival was changed, being renamed the Gala Appeal "Family Fun Day" 

The values expressed in this grand holiday and parade are highly compatible with the company culture we advocate: freedom and peace, tolerance and diversity, the pursuit of quality of life and the pursuit of a happy lifestyle.

Our brand uses the holiday name to indicate our company's vision to provide an enjoyable shopping experience and lifestyle, offering the most cost-effective and stylish products to all customers and families.